I’ve been fortunate to work with some amazing teams and projects. Each challenge is unique. No solution is cookie-cutter. But when we connect the dots, and reach our goal, it’s kinda magical.
Onramp
How do you market a digital asset investment platform to financial professionals during an extended ‘crypto winter?’ You establish brand pillars of trust and transparency, and you communicate those pillars through an ongoing dialog with the advisor community. Weekly blog posts and educational content helped advisors become comfortable in a new investment category and, in turn, communicate intelligent choices for their clients. The results … engaged advisors grew 5X in one year and Onramp attracted key partners such as Wisdom Tree and Securitize.
Digital Meaning
The Digital Meaning team is good. For 12 years they’ve provided cutting-edge digital marketing solutions to dozens of B2B companies. But even great agencies need help sometimes. I worked with their founder to dissect their brand down to its core mission and brand pillars — what they believe and what they are really good at. Then we rebuilt their website and other marketing to clearly communicate their identity and strengths. It takes courage to reinvent yourself. Digital Meaning’s results speak for themselves.
Jointly
How do you build the perfect Cannabis companion app? You speak to users. You speak to budtenders, dispensaries, brands and distributors. You figure out the weaknesses of competing apps. And then you craft a kick-ass product/MVP strategy that results in a beautiful and useful app that the industry will love.